Monday, September 12, 2011

[CBH] SEO Tutorial Part 3 - Link Building Methods

Hi Pertama,

In this tutorial, my aim is to cover everything you need to know
about the different ways to build backlinks.

If you still haven't signed up ezArticleLink network and the 10
bonus spin credits(that's more than 5,000 permanent backlinks),
here is the link again:

==> http://cbhelper.net/ezArticleLink

Before I begin, let's quickly go through some fundamentals.

- Link building is about building links FROM other websites to YOUR
website, not from YOUR website to OTHER websites. You may laugh,
but some newbies may find this clarification useful.

- Next fundamental. In the SEO world, we often use the word
backlink, which refers to links from OTHER websites TO your
website. If you link to other websites, that's NOT a backlink to
you.

- Last fundamental. Link building is not just about building
backlinks. It's about building backlinks using a particular keyword
phrase as the anchor text. For example, if you want to rank for
'cheap christmas present', the backlink that links to your webpage
has to be using the anchor text 'cheap christmas present'.

Once you are clear on the fundamentals, let's move on to the
exciting part......


Ways To Build Backlinks

1) Google's answer to link building

Officially, Google wants you to create great contents and/or
services for your website, so that people can see the value in your
website and link to you.

If you strictly follow this strategy, it may take you a long time
before you can see any result.

But there are ways to accelerate the process and I shall list them
below:

- Create link bait. For example, write an article on 101 ways to do
something or a long list of resources. This kind of article will
usually arouse people's interest within your niche and thus link to
that article. If you have a blog, put your "link bait" article in
the Popular Article listing. The idea is to get more people to read
that article and increase the chance of them linking to it.

- Provide a useful online application on your website, so that
people will naturally link to you in their blogs or forums.

- Distribute free templates or scripts of any kind, such as
Wordpress theme, website template, free script, free plugin etc,
with a backlink to your website. When people use them, they will
have to link to you.

The rest of the methods are not recommended by Google. But they are
proven to work and are very likely to continue working for many
years to come.

2) Effective textbook ways to build backlinks

Just pick up any SEO ebook and you'll see these link building
strategies:

- Distribute articles to article directories, aka article marketing.

- Post comments in blogs.

- Post in forums.

- Create pages in Blogspot, Squidoo, Hubpages and other social
networking sites.

- Adding stories to Digg, Propeller and other social bookmarking
sites.

- Press release.

- Submit your link to non-reciprocal link directories.

- Exchange links with friends or other webmasters, through article
exchange or blogroll exchange. Though Google doesn't like
reciprocal links, reciprocal links still count. Just don't over do
it. What Google frowns is EXCESSIVE reciprocal links.

3) Other seldom-mentioned but effective ways to build backlinks

- Create accounts in social networking sites and membership sites
that show your profile in public (there are thousands of them out
there, with high PR) and include backlinks in your profile. You can
create as many accounts as you like. (This method is extremely
spammy and your account may be banned. But when done in big
numbers, it works.)

- Create your own linking network within your domains. This is
applicable to those with lots of domains. You can divide your
domains into groups and cross link them. Just make sure that they
are not reciprocal links. (This method can be very powerful!)

- Create a simple software and submit it to hundreds of software
directories, with a backlink to your website. Most software
directories have high PR. These are great backlinks for you.

4) Buy links

Although Google says "do not buy links", buying links still work.
If you want backlinks from high PR web pages (not website), buying
links seems to be the only option for most people, including those
big companies.

But use it at your own risk. I doubt Google has an algorithm to
catch you. In most cases, websites are caught because someone
reports it to Google.

5) Participate in link building systems

- Link exchange networks

This is the earliest form of link building system, where webmasters
create a link directory on their websites and link to one another.
Such links are categorized under reciprocal links (i.e. I link to
you, you link to me).

This kind of link building system is infamous and Google hates it
because it doesn't provide any value other than boosting search
engine ranking.

There are rumours that Google ignores exchanged links (or
reciprocal links). I doubt it. Google may discount reciprocal
links, but it doesn't ignore such links.

Honestly, I am not a fan of link exchange and have never tried any.
My advice is stay away from such networks because there are better
and safer linking systems out there.

- Content syndication networks

In such a network, you will post articles to a network of blogs or
websites within the system. You can view this as another form of
article marketing, except that the submission process is much
simplified since you are doing it through a centralized system.
This is my favorite link building strategies because I can build
unlimited backlinks to unlimited web pages.

Most content syndication networks post your article to a network of
websites and that's the end of the story. Your article is usually
buried deep in the website without any backlink to it. Although
every indexed backlink counts, if you are able to get lots of
backlinks that have backlinks from other websites, such
'backlinked' backlinks will significantly increase the value of
your website. The gurus call it 'promote your promotion'.

That's exactly why I like EzArticleLink so much. Its dual-linking
system automatically build backlinks to the articles that link back
to you. Get your own free account at:

==> http://cbhelper.net/ezArticleLink

To your amazing success!

Henry Zeng
 

 

 
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