Hey Pertama,
Have you grabbed your ezArticleLink Gold membership and the 10 spin
credits? If you haven't, here is the link again:
Have you grabbed your ezArticleLink Gold membership and the 10 spin
credits? If you haven't, here is the link again:
In Part 1, I said that technically, you can bulldoze your way to
the first page of Google search result by building lots of
backlinks, ignoring Onpage Optimization. But that doesn't mean you
should ignore Onpage Optimization because Google is, and will be,
putting more and more emphasis on Onpage Optimization, which has to
do with the quality of your website and content.
Think of SEO as a score card. If you don't practice all other SEO
techniques but simply build backlinks, it will be as if you score 0
for all other fields on the score card and to beat your
competitors, your backlink score alone has to be higher than your
competitors' TOTAL score.
On the other hand, if you score well on other Onpage factors, you
don't have to build that many backlinks. Moreover, Onpage
Optimization is definitely easier to accomplish than link building.
Important Onpage Optimization:
#1 - Authority Of The Website
If your website is a new site, it has zero authority. As time
passes, your website will age. I'm not saying an aged site will be
an authority site. What Google wants to see is an aged site with
continuous accumulation of backlinks to that site, both to its
homepage as well as internal pages. To Google, what it means is
this website is continuously getting 'vote of confidence' from
other websites and it is getting more and more popular.
No one knows the exact factors, but in simplicity, Age + Continuous
growth of unique backlinks = Site Authority.
#2 - Quality Unique Content
Google says there is NO content duplication penalty. This means you
will not be penalized for having duplicated content on your
website. However, if your website is 100% made up of duplicated
content, such as republished articles from article directories or
overused PLR contents, I can assure you that you are going to have
a hard time to get your site rank well in Google.
Having unique content on your website is vital, especially for a
new site. If you are using PLR articles, make sure that you rewrite
it before publishing it on your site.
As for content quality, up to today, Google may not have a
foolproof system to judge how good your content is. However, in the
years to come, Google will be adding more innovative ways to do
that. For example, there are rumors saying that Google will measure
how long its surfers stay on your site. The result will be used to
value the quality of your content with respect to that particular
search term.
Honestly I still don't think Google can "measure" article quality.
But if you are doing search engine optimization for the long term,
make sure you have good content on your website, else you will be
fighting an uphill battle.
#3 - Relevant Content
You see, Google's job is to return the most best resource for its
users. If you search for "dog grooming", Google's job (or rather
its objective) is to give you the best resource on dog grooming.
The best is to throw you an encyclopedia on dog grooming, so that
you can find everything you want there!
Now you understand why Wikipedia is always right on top of Google's
search result.
But how does Google know if a WEBPAGE is like an encyclopedia?
Very simple. It looks at the internal and external links on your
WEBPAGE.
Let's say you have a WEBPAGE about "yeast infection", and on that
page, there are other links linking to "yeast infection treatment'",
"cause of yeast infection'", "natural yeast infection cure" and many
other relevant topics, Google will be smart enough to treat this
page as a good resource for yeast infection. In other words, that
WEBPAGE is an encyclopedia on yeast infection.
Notice that I emphasize the word "WEBPAGE"? Content relevancy is
based on webpage, not website. This means you can have a website
about dog, but you have a webpage about television, and rank well
for that television WEBPAGE. To understand this point, let's look
at Wikipedia. Is Wikipedia a niche site? Nope. But why can it rank
so well in almost everything? The reason is every WEBPAGE of
Wikipedia is an encyclopedia for a specific keyword. Get the idea?
#4 - Other Classic Onpage Factors
The last onpage factor is the textbook onpage factors on meta tags,
keyword density etc. They are no longer that important but since
it's easy to do, just make sure you have them covered.
i) Title tag
In an html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimize for "buy cheap Christmas presents", you
must include "buy cheap Christmas presents" in the title tag, as
near to the starting line as possible.
ii) Keywords in the description meta tag
In an html source code, a description meta tag looks something like
this:
<meta name="Description" content="Your Description About The Page.">
If you want to optimize for "buy cheap Christmas presents", you
must include "buy cheap Christmas presents" in the description meta
tag, as near to the starting line as possible.
iii) Keywords in the url
The best is to have a website named buycheapChristmaspresents.com.
But if you have many keywords to optimize, buying a domain name for
each of them can be very costly. If so, you should at least name
the web page as yourdomain.com/buy-cheap-Christmas-presents.html
iv) Keywords within the content
If you want to optimize for "buy cheap Christmas presents", try to
include "buy cheap Christmas presents" at least once in the first
paragraph, once in the last paragraph and a few within the content.
There is no strict rule on this but minimally, you should include
the exact keyword at least once in the entire content.
This is about all you need to know for Onpage Optimization. In the
next part of our tutorial, we will go back to Offpage Optimization
and look at the different ways to build backlinks.
the first page of Google search result by building lots of
backlinks, ignoring Onpage Optimization. But that doesn't mean you
should ignore Onpage Optimization because Google is, and will be,
putting more and more emphasis on Onpage Optimization, which has to
do with the quality of your website and content.
Think of SEO as a score card. If you don't practice all other SEO
techniques but simply build backlinks, it will be as if you score 0
for all other fields on the score card and to beat your
competitors, your backlink score alone has to be higher than your
competitors' TOTAL score.
On the other hand, if you score well on other Onpage factors, you
don't have to build that many backlinks. Moreover, Onpage
Optimization is definitely easier to accomplish than link building.
Important Onpage Optimization:
#1 - Authority Of The Website
If your website is a new site, it has zero authority. As time
passes, your website will age. I'm not saying an aged site will be
an authority site. What Google wants to see is an aged site with
continuous accumulation of backlinks to that site, both to its
homepage as well as internal pages. To Google, what it means is
this website is continuously getting 'vote of confidence' from
other websites and it is getting more and more popular.
No one knows the exact factors, but in simplicity, Age + Continuous
growth of unique backlinks = Site Authority.
#2 - Quality Unique Content
Google says there is NO content duplication penalty. This means you
will not be penalized for having duplicated content on your
website. However, if your website is 100% made up of duplicated
content, such as republished articles from article directories or
overused PLR contents, I can assure you that you are going to have
a hard time to get your site rank well in Google.
Having unique content on your website is vital, especially for a
new site. If you are using PLR articles, make sure that you rewrite
it before publishing it on your site.
As for content quality, up to today, Google may not have a
foolproof system to judge how good your content is. However, in the
years to come, Google will be adding more innovative ways to do
that. For example, there are rumors saying that Google will measure
how long its surfers stay on your site. The result will be used to
value the quality of your content with respect to that particular
search term.
Honestly I still don't think Google can "measure" article quality.
But if you are doing search engine optimization for the long term,
make sure you have good content on your website, else you will be
fighting an uphill battle.
#3 - Relevant Content
You see, Google's job is to return the most best resource for its
users. If you search for "dog grooming", Google's job (or rather
its objective) is to give you the best resource on dog grooming.
The best is to throw you an encyclopedia on dog grooming, so that
you can find everything you want there!
Now you understand why Wikipedia is always right on top of Google's
search result.
But how does Google know if a WEBPAGE is like an encyclopedia?
Very simple. It looks at the internal and external links on your
WEBPAGE.
Let's say you have a WEBPAGE about "yeast infection", and on that
page, there are other links linking to "yeast infection treatment'",
"cause of yeast infection'", "natural yeast infection cure" and many
other relevant topics, Google will be smart enough to treat this
page as a good resource for yeast infection. In other words, that
WEBPAGE is an encyclopedia on yeast infection.
Notice that I emphasize the word "WEBPAGE"? Content relevancy is
based on webpage, not website. This means you can have a website
about dog, but you have a webpage about television, and rank well
for that television WEBPAGE. To understand this point, let's look
at Wikipedia. Is Wikipedia a niche site? Nope. But why can it rank
so well in almost everything? The reason is every WEBPAGE of
Wikipedia is an encyclopedia for a specific keyword. Get the idea?
#4 - Other Classic Onpage Factors
The last onpage factor is the textbook onpage factors on meta tags,
keyword density etc. They are no longer that important but since
it's easy to do, just make sure you have them covered.
i) Title tag
In an html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimize for "buy cheap Christmas presents", you
must include "buy cheap Christmas presents" in the title tag, as
near to the starting line as possible.
ii) Keywords in the description meta tag
In an html source code, a description meta tag looks something like
this:
<meta name="Description" content="Your Description About The Page.">
If you want to optimize for "buy cheap Christmas presents", you
must include "buy cheap Christmas presents" in the description meta
tag, as near to the starting line as possible.
iii) Keywords in the url
The best is to have a website named buycheapChristmaspresents.com.
But if you have many keywords to optimize, buying a domain name for
each of them can be very costly. If so, you should at least name
the web page as yourdomain.com/buy-cheap-Christmas-presents.html
iv) Keywords within the content
If you want to optimize for "buy cheap Christmas presents", try to
include "buy cheap Christmas presents" at least once in the first
paragraph, once in the last paragraph and a few within the content.
There is no strict rule on this but minimally, you should include
the exact keyword at least once in the entire content.
This is about all you need to know for Onpage Optimization. In the
next part of our tutorial, we will go back to Offpage Optimization
and look at the different ways to build backlinks.
To your amazing success!
Henry Zeng
Henry Zeng
To reply to this email go to:
http://HenryZeng.com/helpdesk
http://HenryZeng.com/helpdesk
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